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International Recognition
Twinings is recognised as the premium brand for
quality beverages all around the world. Twinings teas are available in
almost 100 countries, so you can be sure you are offering a name, that is familiar to your customers wherever they come from.
Vive la difference!
The way in which tea is taken, and the customs associated with tea
drinking, vary considerably from country to country. For example did you
know that…
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In
Japan… |
- Tea is more popular with young, female
drinkers than any other type of consumer
- The Japanese like to drink their tea weak
- Popular blends of Twinings Tea consumed in Japan
include Traditional English, Darjeeling and Earl Grey
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In
Spain…
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- Most Spanish people like to drink their tea black
although a few will take it with milk
- Popular blends of Twinings Tea drunk in Spain
include Earl Grey, Ceylon and Traditional English
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In Germany…
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- Tea is drunk throughout the day but especially
after a meal
- Germans prefer their tea black and weak, drunk out
of a cup or glass tumbler
- The most popular Twinings Tea blends are Earl Grey,
Darjeeling and Assam. The stronger taste of Assam is preferred in
certain regions of Germany
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In
France… |
- The French like to take their tea in the morning
and early afternoon
- Tea is generally drunk black and of medium strength
- Popular Twinings Teas sold in France include Earl
Grey, Ceylon, Darjeeling and fruit teas
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In
Italy…
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- Occasional tea drinkers prefer to consume tea in
the afternoon
- Tea is often drunk with lemon and sugar and, if
taken during the afternoon, it is usually accompanied by a pastry
- Popular blends of Twinings Tea drunk in Italy
include Earl Grey, Traditional English, Jasmine and Lemon
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In England…
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- The majority of tea is drunk with milk and
sometimes sugar
- Some 61% of all tea is consumed at breakfast time
- The most popular types of Twinings Tea drunk in
Britain are Traditional English, Earl Grey, Assam and Darjeeling
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Twinings Tips |
- Place jugs of fresh milk and sugar sachets on the
table
- Where possible offer a choice of tea bags or loose tea
either in a pot or tea infuser
- Offer slices of lemon as a matter of course to people
who drink their tea black
- Offer customers a choice of different speciality teas
such as Darjeeling or Ceylon
- Offer a cake, biscuit or pastry with a cup or pot of
tea
- If possible, use filtered water, particularly in hard water areas,
to improve flavour
© R Twining & Company Limited 2002.
All Rights Reserved. Privacy
Policy
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