TWININGS FOODSERVICE

Ensure the Twinings brand and range is communicated at point of purchase

• Customers view an establishment serving Twinings to be a quality establishment by association and feel that only Twinings offer the experience they are looking for from tea out of home so make sure you make it clear to customers that you serve Twinings teas.
• To raise the profile of tea and communicate Twinings’ unique brand reassurance, it is essential to raise the visibility of teas by listing them along with inviting descriptors on menu boards and menus.
  • Effective merchandising and point of sale can help raise tea sales and profits.
• Research indicates sales can increase by up to 30% if brands are clearly displayed at point of purchase