TWININGS FOODSERVICE

The Premium Tea for Healthy Profits NEW! Twinings Traditional English Decaffeinated Envelopes

Twinings, the market leader in Speciality Teas, is proud to announce the latest addition to its comprehensive foodservice range. Traditional English Decaffeinated Envelopes offer a convenient and hygienic format, ideal for self-serve occasions

With consumers increasingly seeking healthy options out of home, decaffeinated tea has experienced an impressive growth of 16.7% over the past 2 years*. This growth in the demand has also been accompanied by an increase in the demand for Speciality Teas, as the sector grows at a healthy 7% pa^. Therefore unlike other decaffeinated mainstream teas, Twinings Traditional English Decaffeinated is perfectly positioned to take advantage of both of these strong consumer trends. Andrea Stopher, Senior Customer Marketing Manager, Twinings comments: "When out of home consumers now look to trade up to premium products choosing speciality teas over mainstream** and they are prepared to pay a premium for it. In fact the brand reassurance of Twinings means that they'll pay as much as 15% more for Twinings Speciality Teas^. By catering for the growing consumer demand for both speciality teas, and healthier options out of home, Twinings Traditional English Decaffeinated is a healthy choice for operators as well as consumers." As with all Twinings Teas, Twinings Traditional English Decaffeinated uses only the finest of tea leaf blends before being carefully decaffeinated using water and CO2. Twinings Traditional English Decaffeinated enables consumers to enjoy a naturally bright and refreshing tea at any time of the day. For more information and to claim your FREE sample visit the Traditional English Decaffeinated page on this site under products/black tea/specialty tea. Or contact Twinings Customer Services on 01264 348181 for more information. *A C Nielsen MAT Value Share WE 29.12.07; ** New Focus Research; ^ Horizons Research 2007.