TWININGS FOODSERVICE

NEW Twinings Redbush

Naturally caffeine free, NEW Twinings Redbush is a deliciously refreshing drink with a tea-like taste!

With a rapidly growing market currently worth over £8m, Redbush (or Rooibos) has taken over from Green Tea as the fastest growing tea category with an impressive +39% year on year growth* Although not actually a tea, Redbush is a rich source of antioxidants, providing a sweet and refreshing 'tea like' taste and can be drunk with or without milk, ideal for consumers wanting to reduce their caffeine intake without compromising on taste. "With health high on the agenda, research has revealed that reducing caffeine intake has become a key consumer driver. Twinings Redbush is perfectly positioned for this market as it is not only naturally caffeine free but it offers the same great, fresh tea taste as mainstream tea." Andrea Stopher, Senior Customer Marketing Manager, Twinings Exclusively Premium Grown only in a small area in Western Cape Province, South Africa, Redbush is a shrub like plant with needle like leaves. The leaves are harvested annually from January to May and are aired and left to ferment before being dried in the sun, sorted and graded. There are 3 grades of Redbush available; Classic, Superior and Fine Cut. Twinings exclusively use the best quality Redbush in the market - the Classic Grade, which includes only the top of the youngest shoots, producing the brightest rich amber liquor and the most flavoursome taste. With a vibrant packaging design that ensures high consumer visibility, Twinings Redbush Tea is available in 6 x 50 envelope format and is sure to be a success with consumers, combing Twinings' unrivalled blending expertise and meeting consumer demand for great tasting 'healthy teas'. *AC Nielsen MAT June 08