


NEW Options Café Coffee range
When it comes to low calorie treats consumers are demanding more Options! That's why the original low calorie hot chocolate brand has launched NEW Options Café Coffees.
Made from real coffee with just 62 calories per cup, Options Café Coffee comes in three tempting varieties: 'Dreamy Cappuccino', 'Luscious Latte' and 'Melting Mocha'. Unsweetened and with no HVO (Hydrogenated Vegetable Oils), the only thing you need to add is hot water, for deliciously frothy and creamy, low calorie café coffees - the perfect pick-me-up treat without the guilt! Available in convenient single serve 14g sachets, the Options range of Café Coffees is ideal for self-service occasions out of home, including staff catering sites, leisure, conferencing and hotels who offer in-room beverage stations. "Options' success in hot chocolate has demonstrated the demand for a low calorie, great tasting hot beverage treat. As a high profile brand, the launch of Options Café Coffees not only enables operators to offer a complete low calorie hot beverage selection (without the need for costly machine investment) but it can also drive profits due to its premium quality positioning." Andrea Stopher, Senior Customer Marketing Manager, Options With an eye catching and contemporary branding which appeals to the calorie conscious female market, Options Café Coffees will be supported by a high impact and innovative television campaign in 2009 as well as stylish merchandise to ensure brand visibility in your outlet. So make sure you offer your customers the Options they're looking for!