TWININGS FOODSERVICE

Fairtrade Teas for the Discerning

Jackson's of Piccadilly are pleased to announce the launch of their new range of premium Fairtrade teas to the out of home market. An exclusive range of superior quality teas for the more discerning consumer, they offer the reassurance of Fairtrade status combined with outstanding quality and taste.

These expertly blended and ethically sourced teas include NEW Jackson's of Piccadilly Mainstream Tea, Single Origin Speciality Teas including Pure Kenyan, Pure Darjeeling, Ceylon Earl Grey and Assam, and an authentic range of Chinese Sencha Green Teas, Green Tea with Lime and Green Tea with Elderflower.

The move to introduce Fairtrade varieties to Jackson's high quality range of teas will enable caterers to meet both the growing trend for premium teas and ethically sourced tea, as currently 34% of Fairtrade tea is sold Out of Home*. Caterers are increasingly demanding a range of quality Fairtrade products, and Jackson's of Piccadilly delivers a range of ethically sourced premium quality teas, which consumers are prepared to pay more for.

Andrea Stopher, Senior Trade Marketing Manager, explains:
"The Fairtrade market is worth over £25million* and as customers become increasingly ethically minded we're seeing a growing demand for Fairtrade teas. Previously, caterers who wished to show their ethical credentials by offering Fairtrade teas lost out on taste as the teas were chosen on their sourcing integrity - irrelevant of the quality and unthinkable when the main consumer driver is taste. This is why Jacksons Fairtrade is so unique; the teas blended are not only Fairtrade Certified but are also offer premium quality and taste."


The Jackson's Fairtrade Tea Range
NEW Mainstream Tea: The first premium, mainstream Fairtrade tea in the UK, Jacksons mainstream teas are specially selected from certified farms in Kenya, Assam and Sri Lanka and then expertly blended to create the ideal flavour to drink throughout the day.
NEW Speciality tea: A premium quality tea range, Single Origin teas are selected from distinctive tea climates and environments around the world.
NEW Green teas: Bringing innovation to the Green tea Fairtrade category with new zesty lime and delicate elderflower flavours. Jacksons use only the bud and the top two leaves of the Camellia sinensis plant in their teas, hand picked in Spring they are gently steamed to preserve the delicate flavour while remaining naturally rich in antioxidants.

Great for Caterers...
The Jacksons Fairtrade range enables caterers to not only stock a full range of Fairtrade teas but also demonstrate their ethical credentials in an age where CSR (corporate social responsibility) is an essential part of good business practise, but also capitalise from a market that is growing at +6% YOY^. Jacksons of Piccadilly's premium positioning means caterers can 'trade-up' consumers who are prepared to pay more for quality, resulting in a premium profit opportunity. The comprehensive range also means there is a tea for every occasion and customer preference, whether you need a Speciality Tea range for an afternoon tea occasion or Green Tea for the more health conscious consumer the range caters for all tastes.

Great for the Environment...
With recycling and in particular packaging under scrutiny Jacksons Fairtrade tea range is not only ethically sourced but all the packaging and envelopes are 100% recyclable as well as the string and tags being bio degradable - Making Jacksons Fairtrade the green option for hot beverage menus.

* Fairtrade Foundation
^ source: AC Nielsen Value MAT to 30.06.07

For more information call 01264 348181.

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