TWININGS FOODSERVICE

The Natural Choice...

Twinings has launched a range of Herbal & Fruit Infusions, Green and White Teas made with all natural ingredients. The launch sees the addition of three exciting NEW products to the range: Cranberry & Sanguinello Orange, Blueberry & Apple and Green Tea & Cranberry as well as a new packaging design that reflects the segmentation of the range.

Health and Wellbeing remains the main consumer driver and shows no sign of diminishing, with research revealing health to be the biggest concern with customers over the next 6 months*. Andrea Stopher, Senior Customer Marketing Manager, Twinings Foodservice explains the reasons behind the latest addition to the Twinings Out of Home range:

"People are increasingly avoiding artificial ingredients and are looking for more natural products in a move to be personally responsible for their health and diet. As a result, more and more consumers are demanding a choice of options out of home. Twinings' new Infusions range offers a selection of Herbal & Fruit Infusions, Green & White Teas made from only 100% natural ingredients, perfect for today's health conscious consumers."

A Natural Choice
Twinings Infusions are made from a selection of carefully chosen herbs, roots, flowers, fruits, leaves and natural flavours. Unlike tea, Infusions are caffeine free as well as being low in calories (less than 5 calories per cup). Green Tea is also widely drunk for its natural antioxidant properties and distinctive flavour, whilst White Tea is less processed which makes for a deliciously light, clean and sweet taste.

The range has also been simply segmented to help caterer and customers find their way around the Herbal & Fruit Infusions, Green Teas and White Teas:
o A Moment of Calm
o Fresh & Fruity
o Revive & Revitalise
o Cleanse

Pure Profits
With 300 years of blending expertise and as market leader for Infusions and Green Teas^, Twinings is the obvious choice. Twinings unique brand reassurance also helps to justify a premium price point out of home, as it is the only brand consumers expect to see and the only brand that delivers the experience consumers want out of home^^. With new packaging and a wide range of point of sale material available - Twinings is the natural choice for all your Herbal & Fruit Infusions, Green Teas and White Teas.

*Nielsen Global Consumer Confidence Survey May 2007;
**Homescan Survey February 2000 and February 2006;
^AC Nielsen 52 weeks MAT Value share 19.01.08 ;
^^ New Focus Research.


For more information call 01264 348181.


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