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GREEN TEA NAVIGATION
Green Tea comes from the same tea plant as Black Tea, Camellia Sinensis, but unlike Black Tea, is not oxidised and therefore the colour of the leaf is preserved. Rather than oxidising, Green Tea is usually withered then either steamed or pan-fired to stop the oxidisation process.
As customers increasingly look to lead healthier lifestyles, awareness and consumption of Green Tea is growing. This is mainly due to the fact that Green Tea is a natural source of antioxidants, which may help protect the body from the damage caused by free radicals. To find out more about the benefits of Green Tea click here.
Benefits to Caterers:
- Twinings is the undisputed brand leader in the Green Tea Market with a 33% share.
- Research shows 80% of new consumers to the Green tea category would choose Twinings over any other brand, giving a brand reassurance no other Green tea supplier can offer.
- Twinings is a premium brand consumers are willing to pay a premium price for.
AC Nielsen MAT Value Share 52 weeks 19.01.08
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